The logo is acting as a constant reminder of the company’s values, identity, and core business – consultancy for development and growth for companies' human capital. The identity was illustrated in a subtle way, leaving the letter “h” unfinished, pointing the company's out of the box way of doing business. Also, the minimalist approach implies that the process is natural. The color red stands for strength, determination and passion. The materials chosen have strong textures, provide details and powerful contrasts, illustrating the company’s professionalism.