We created a simple powerfull identity based on a jam session. Jazz is made of different creative people that resonate under the same ethos: Create meaningful work. They are different creative identities getting along under the same roof, jamming together ideas. We looked around the house and saw they had some flea market letters on the wall that were spelling JAZZ. That was the perfect definition of the company: Multiple identities working for the same idea.
We cleaned them up, calculated all the sizes and went out in the world with it.