Lifting the identity of the leading dental clinic of Romania.

Dent Estet is the leading player on the premium dentistry services market in Romania, operating on three main pillars – adults, teens and kids. We were commissioned to help create a facelift for the three divisions of the company, updating their logos and marketing materials. We kept the already well establish logo, and give it a fresher, more contemporary feel.

For the adult clinics we kept it in a more mature, serious zone, while for teens and kids we played a bit with font types and thickness so as to create a joyful, playful-even feel, more relatable to their target group.

Brand Development, Graphic Design