The road to success is filled with unpredictable situations. We embodied this in Marco Polo's identity, symbolizing the initial purpose of their whole business.

There are no straight lines to success. Marco Polo knows this and tries to protect you while you reach your goals. Combining this simple etiquette with a well balanced idea of heritage and know-how, we came up with a strong, powerful icon that represents integrity and solution. Our main starting point was a very simple and real saying: "Where there’s a will, there’s a way."

Brand Development, Graphic Design