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Identity refresh for one of the major IT retailers in Romania

Identity design, Graphic design, Art direction, Creative direction, Web Design, UI design, Motion, 

We refreshed the visual identity of PC Garage, one of Romania’s leading IT retailers, respecting their heritage while injecting vibrant color. We introduced a dynamic color palette where each combination represents different PC components, symbolizing how these elements come together to create a complete system.
A highlight of our redesign is the creative use of the component "tag." This feature not only enhances the visual appeal but also significantly improves user interaction. We developed a web interface that allows users to share their custom PC builds with their chosen color schemes. By clicking on a tag, users are seamlessly directed to the product page, initiating the DIY building process for their next PC.
This new approach not only refreshes PC Garage's brand but also fosters a more engaging and personalized experience for their customers, merging aesthetics with functionality.
Contemporary design studio based in Bucharest, Romania. Contemporary design studio based in Bucharest, Romania.