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Visual identity and webdesign for a modern aesthetic clinic

Art direction, Creative direction, Product design, 3D modelling, Casting, 


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The identity embodies the refreshing approach that Doctor Carmen Mandula brings to the industry. The concept of a fresh breath of air is creatively captured through the logo's "breathing" effect. By using a variable logotype that we developed from scratch and animating its size, the logo appears to breathe, symbolizing the revitalizing nature of Carmen's practice. The photography style is clean and approachable, showcasing a human touch and a hint of lifestyle rather than a clinical and sterile atmosphere. The joint effect is that of an elegant, yet highly professional image, perfectly suited for the practice. Currently, Carmen operates two cabinets—one in Paris and another in Cannes—offering their unique and rejuvenating services in both locations.

Contemporary design studio based in Bucharest, Romania. Contemporary design studio based in Bucharest, Romania.