Works    Method    Info
CLIENT

ELEC

Identity development for a 100% electric mobility Romanian venture

TALENT
Identity development, Graphic design, Art direction, Motion design, Social media assets, UI design,  Web development, App design, 

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Elec emerges as an innovative entrant in the ride-sharing industry, prioritizing electric mobility. Distinguished by its contemporary aesthetic, Elec boasts a unique fleet comprising entirely of electric vehicles. The brand's identity centers on a minimalist yet enduring bespoke font, crafted for easy recognition in Bucharest's bustling visual landscape. This distinct visual language mirrors Elec's dedication to sustainability and advancement, ensuring a smooth and eco-conscious travel solution for its clientele.